The undergraduate degree in Multimedia is anchored on an interdisciplinary and contemporary approach. Bringing together several areas, it includes art, technology, communication and culture, as well as music, theatre, cinema and AV, in a distinctive and innovative communication platform, which will enable students to produce, convey and transmit content from different applications, platforms and media. Students are expected to develop specific technical, artistic and conceptual skills by exploring and experimenting with innovative forms of communication, through the use of new interaction technologies. The main intervention areas are animation and 3D modeling, virtual and augmented reality, digital arts, interactive installations, web platforms, videogames, multimedia technologies, graphic animation and video mapping, creative programing, digital sound, multimedia production and direction in general
| Subject | Description | Year | Semester | ECTS | Taught in english? |
|---|---|---|---|
1º YEAR | |||
| Animation I | Identify the main concepts of animation; To sensitise the expressive, narrative and communicative value of image, sound and text, as primordial elements in the production of animation; Distinguish different contexts and techniques from animation; Identify the various stages of production of digital animation; Develop critical ability in moving image analysis; Construct graphic narratives through animation; Knowing digital animation tools | 1º year | 1º semester | 6 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
| Photography | Articulate basic theoretical and practical knowledge of the photographic record and its treatment in a digital workflow. Recognize the different existing photographic systems, depending on the sensors and optics used and their influence on the representation of light, shape and perspective. Develop a progressive understanding of the fundamental grammar of the languages of contemporary photography. Study and apply, in practice, photographic techniques that are suitable for use in Multimedia contexts, namely remote capture with regular or irregular time intervals, for later animation. | 1º year | 1º semester | 5 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
| Multimedia Tools I | This subject has as main objective to prepare students for the development of multimedia projects for the web (OA1). It is intended that students acquire theoretical and technical knowledge that allows them to develop websites (OA2) and acquire skills to create and edit image, video, sound (OA3). | 1º year | 1º semester | 5 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
| Semiotic | 1. Know and analyze the imagistic dimension of the world. 2. Identify how the semiotic dimension of human communication intersects with other scientific areas of visual literacy 3. Know the implications of visual perception in image identification and understanding 4. Know the different semiotic fields and use the tools of semiotic analysis, rhetoric, semantic, interdisciplinary, etc. 5. Compare the dimensions of the legible and the visible in bimedia and multimedia texts with static and animated images 6. Identify the characteristics and particularities of verbal and visual significant elements 7. Systematize and critically analyze contemporary strategies of verbal and visual communication building critical discourse about visual products. | 1º year | 1º semester | 5 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
| Multimedia Technologies | To be added… | 1º year | 1º semester | 5 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
| Communication Design I | Develop aesthetic sensitivity, creativity, technical and manual skills, understanding of the technological world, perception, communication skills, critical sense, social sense, intervention capacity and methodical problem solving; Obtain theoretical knowledge and design practice that allows you to develop proposals that aim mainly to stimulate reflection, creativity and the qualitative increase of the various technical / graphic expressions; Promote the acquisition of knowledge and research opportunities that aim at speculation and experimentation, encouraging the use of a graphic language as part of this methodology; Enhance the conceptual and creative aspect in problem solving, without forgetting the formal, technical and normative factors; Develop an aesthetic sense based on the maturation of concepts and the ability to make critical / self-critical and aesthetic judgments based on design themes and projects. | 1º year | 1º semester | 4 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
2º SEMESTER | |||
| 3D Modelling | The program has as fundamental objectives the introduction to 3D modeling tools and the understanding of the different modes and techniques for the volumetric representation of three-dimensional scenes. Within the general objectives it is intended to develop the following skills: 1) Understand the fundamentals of polygonal modeling, understand the modeling techniques of rigid surfaces; 2) Acquire technical, aesthetic and conceptual skills to carry out projects with reduced polygon models; 3) Know the different application areas of 3D polygonal modeling in different production areas, focusing on real-time graphics engines; 4) Explore the processes of creating three-dimensional models, as well as techniques to increase the realism in their representation; 5) Enable the autonomous use of 3D digital synthesis applications. | 1º year | 2º semester | 4 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
| Multimedia Laboratory I | 1. Develop research practices and critical ability in the analysis of multimedia objects; 2. Understand the main concepts that define multimedia production; 3. Identify the conceptual, aesthetic and functional factors of the design of computational interfaces; 4. Reflect the meaning of the interactive narrative by combining several mediums; 5. Recognise the importance of multidisciplinary in the development of multimedia content; 6. Know and apply the concepts associated with the development of interactive systems (prototyping). | 1º year | 2º semester | 6 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
| Programming I | Objectives / General Skills 1. Identify the fundamentals of programming 2. Distinguish the dominant programming paradigms, as well as their characteristics, requirements and opportunities. 3. Apply the fundamental concepts of programming in game development. 4. Develop the ability and mental processes to think a game. | 1º year | 2º semester | 5 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
| Theory of Multimedia Communication | – Develop communication skills, critical and social sense; Develop analytical tools that allow the student to draft his/her own speech and be understood by the colleagues, by adopting agrounded and critical stance. Use appropriate terminology and concepts of multimedia communication; Characterize and identify the theoric and conceptual principles associated to communication systems and models; Reflect about the issues and evidences of multimedia communication throughout it#s historical and technical evolution; Understanding the media communication within the digital culture as a structure underlying the comprehension and production ofthe world. | 1º year | 2º semester | 4 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
| Sound | Students will be able to: 1) Manipulate audio equipment such as recorders, microphones, perche, mixers, speakers, audio hardware and software, recognizing the technical specificities of each one and applying them in audiovisual contexts. 2) Plan the recording of human voice, specific sounds and soundscape using different techniques of stereo capture; 3) Analyze and criticize films in aesthetic and technical terms related to sound. 4) Create original sounds inspired by sound design techniques 5) Operate DAW’s, editing and mixing audio tracks for dialogues, music and sound effects; apply and recognize the specifics of the effects of reverberation, compression, equalization, loudness and apply ideas about the spatialization of sound 6) Prepare and execute Foley and ADR recognizing the specifics of the post-production workflow. 7) Recognize and work in ambisonics and binaural format | 1º year | 2º semester | 6 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
| Video | The student will be able to: 1- Recognize video recording techniques, in order to understand their applicability in multimedia projects. 2- Develop theoretical and practical knowledge of lighting, recording and video editing, for use in media and audiovisual and multimedia media. 3- Explore possibilities of interdisciplinary crossing between video and other areas of visual and sound creation, developing experimental work. | 1º year | 2º semester | 5 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
2º YEAR | |||
| Multimedia I | The student should understand the process of multimedia projects, as well as articulate the theoretical fundamentals and technical analysis skills and project planning through interpretation of “briefing”, the organization and management of processes pragmatization multimedia projects, according to the best and most appropriate practices of organizational, social and relational intelligence. | 2º year | 1º semester | 5 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
| Multimedia Representation and Narratives | Main Goals: 1. identify the dimensions of animated multimedia images: temporal, spatial, narrative, descriptive, explanatory, ludic and acoustic contexts 2. To analyze the complexity of the representational structure of the multimedia image 2. Be able to use the tools of structural analysis in the narrative contexts of the multimedia image Specific Objectives: 1. Compare the dimensions of the visible and the hidden (sound and visual), the implicit and the explicit in film sequences 2. Critically analyze the diegetic construction in film and video sequences 3. Systematize and critically analyze contemporary strategies of verbal and visual rhetoric in the context of the Image in Motion | 2º year | 1º semester | 5 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
| Communication Design II | This subject will elaborate on the competences and goals achieved in Communication Design I; It is structured to provide a deeper understanding of aesthetic and technical skills of the universe of Communication Design; Integrate environments, languages, analogical and digital technologies; Develop a culture of project by applying practice-based methodologies; Deepen the critical and analytical sense about communication design; Confront and relate Design with other disciplines and areas of knowledge. | 2º year | 1º semester | 4 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
| Programming II | The student should understand the method of developing a Dynamic Web application, with database support, using JavaScript and the NodeJS (1) framework obeying the object-oriented programming paradigm and the Model View Controller (2) model. They also should be able to use this programming language to improve the user experience and interact with web services (3) and with database management systems (4). | 2º year | 1º semester | 5 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
| Multimedia Laboratory II | Acquire theoretical and practical support for the use of Augmented Reality tools and technologies. Present and explore the main concepts associated with this technology (Augmented Reality). Design and develop Augmented Reality content. | 2º year | 1º semester | 7 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
2º SEMESTER | |||
| Digital Culture | – Understand and characterise the theoretical and conceptual foundations associated with the digital culture; Explain and frame the human development in its relationship with the digital systems; Identify and characterise the theoretical and conceptual foundations associated with the digital creation with a special focus on multimedia; Develop critical reasoning skills and socio-political position within the digital culture; Reflect on the multimedia communication as a means of production of the world and of human culture and the potential implications for its future; – Developing vocations in the services industries and new media. | 2º year | 2º semester | 5 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
| Art and Contemporary Culture | The general objectives are for the student to: get to know a wide range of contextual, authorial and material references, which constitute the corpus of Culture; be able to use a set of tools for and interpretation of the constitutive phenomenology of Culture; acquire and use a lexicon (articulated), rigorous, adequate / specific, for a self-referenced critical discourse, about your own production and that of your peers; has the ability to investigate, question and question photographic, cinematographic, design and multimedia production, and cultural production phenomena. Specific objectives are that the student: Identify trends and trends in contemporary art and culture from 1970 to the present; get to know the authors and fundamental works; know the texts that theoretically support the various trends and trends; identify cases of radical break with modernist values as well as cases of permanence or transformation of these values. | 2º year | 2º semester | 4 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
| Interface Design | 1. Understand the history, applications and technologies of HCI 2. Study references, in the context of the UI, to develop critical and creative skills 3. Understand the fundamental principles of the UI (accessibility, usability, etc.) 4. Study methodologies (user-centered, iterative and participatory) and apply various techniques in the phases of the interface design process 5. Reflect on human factors (the background, mental model and user context) 6. Promote creative and innovative solutions in the design and prototyping of interfaces and interaction models within the scope of graphic (more specifically web interfaces) and natural (particularly gestural and tangible interfaces) 7. Apply different forms of navigation, content architecture (wireframing) and interaction (menus) in WUIs | 2º year | 2º semester | 5 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
| Animation II | The program has as fundamental objective the introduction to the animation processes in 3D environment, approaching essential points necessary for the planning and execution of animations of objects and three-dimensional scenes, as well as techniques to improve the dynamism and realism of the movement. Key points: 1) Understand the theoretical foundations of animation and the planning of animated scenes; 2) Know the language of cinematographic visual narrative and recognize how animation is used as a narrative medium in professional audiovisual productions; 3) Acquire the practical and conceptual skills that allow exploring the subtleties and particular characteristics of 3D animation; 4) Substantiate skills in creating and / or developing and producing animation projects, applying techniques that support movement or deformation; 5) Use 3D creation and animation programs independently. | 2º year | 2º semester | 6 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
| Programming III | 1. Study references and understand the application of computer programming concepts in the context of digital art 2. Articulate the use of a programming language as a creative / artistic exploration tool in an open-source integrated development environment 3. Apply computer programming concepts such as data types, operators, control structures and functions 4. Acquire creative and critical skills in the search for simple, direct and efficient solutions 5. Distinguish dominant programming paradigms, as well as their characteristics, requirements and possibilities 6. Analyze, deconstruct and understand the structure of programs, in different styles of programming 7. Design and produce audiovisual content generation programs and different interaction strategies for performances and interactive installations 8. Develop communication skills and work methodologies in the design, development and assembly of group work. | 2º year | 2º semester | 6 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
3º YEAR | |||
| Animation III | 1. Apply advanced knowledge of animation in the context of production; 2. Mastering keyframe, performative and generative animation techniques; 3. Explore all the processes and stages in the production of animated projects with several characters; 4. Acquire skills in motion capture and performative animation; 5. Develop the ability to create and animate characters. | 3º year | 1º semester | 7 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
| Multimedia Laboratory III | 1. Studying contemporary references in the field of performing art and multimedia. 2. Apply visual programming concepts as a creative / artistic exploration tool. 3. Understand visual programming concepts such as types of messages, signals and objects. 4. Acquire creative and critical skills in the search for simple, direct and efficient solutions. 5. Articulate object-oriented programming and encapsulation paradigms. 6. Design and produce systems to read, capture, record, control, change and generate images, video, graphics and sound. 7. Apply communication protocols and distributed computing techniques in the production of multimedia platforms. 8. Develop multimodal and collaborative natural interfaces with application of computer vision and physical computing techniques. 9. Application of videomapping and sound spatialization techniques. 10. Develop analysis, diagnosis and evaluation skills. | 3º year | 1º semester | 7 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
| Multimedia II | Understand the conceptual theoretical fundamentals of communication and non-linear information. Explore the particular characteristics and the versatility of multimedia and interaction in it’s whole, through the production of projects in languages, programs and multiple and specific supports – for example, visuals, sound, verbal, deterministic algorithms, interactive, mobile devices, haptic, sensors and non-haptic controllers. Work on concepts of communication and non-linear information (hyper-narratives), as well as projecting the, and through the, transversality of the “new media”. | 3º year | 1º semester | 6 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
| Post-Production | General Skills: This subject aims to develop technical and creative skills in the area of video and sound editing and post-production, without neglecting the theoretical and historical contextualization of the various languages and audiovisual genres. The student must acquire comprehensive professional skills in the area of graphic animation and editing with real image and sound. Specific Skills: The student will be able to: Use different image and sound editing and post-production software. These skills include organizing work, understanding digital formats, combining tools, image processing, special effects and building narratives; Understand the audiovisual language and know how to apply it to the editing workflow: rules of visual and sound continuity, cutting rules, narrative coherence, dramatic rhythms, choreography and visual composition, etc. | 3º year | 1º semester | 6 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
| Digital Marketing | This UC aims to offer students an approach to digital marketing. Provide skills in the use of new technologies (LO1) and tools for monitoring and measuring the results of digital platforms (LO2); mastery of content optimization for the digital context (LO3); knowledge to design and plan a social marketing campaign through marketing strategies (LO4); understand how the user interacts with the various social networks (LO5). | 3º year | 1º semester | 4 ECTS | NO The professor will occasionally do small remarks in english, in addition to an overview at the end of each class about the contents that were addressed |
2º SEMESTER | |||
| Final Project/ Internship | To be added… | 3º year | 2º semester | 30 ECTS | NO To be able to take part in this subject, foreign students need to send proofs that they are able to address all the technical and narrative issues implied. In order to do so, each student should contact Prof. Tiago Dionísio – tdr@esmad.ipp.pt |